Nirdhan Utthan recruits new clients who fit the following targeting criteria for its group based financial services:
- Own less than 0.25 hectares of irrigated land or less than 0.5 hectares of un-irrigated land per five-person family.
- House must not have cement walls or concrete ceiling (pucca house).
- Permanent resident of bank’s working area.
- No family members employed in the formal sector